Out of this we have created Middleton Grange's logo: aeronautical style wings while using the colours of the Victoria Cross.
The logo will be highly visible and used throughout the advertising and marketing campaign. Full page colour advertisements will appear in local press, realestate.com.au is being fully utilized, a full radio campaign and outdoor advertising are presenting Middleton Grange as the newest and most interesting suburb in Sydney. To aid the sales team a DVD was prepared that shows Middleton Grange at its best and how it will look in the future.
We have also prepared a full style guide which includes stationery collateral, advertising material and indicative style template for all communications.
The client loves the look built from scratch, just as the suburb will be built from scratch out of the golden soil at the site.
"MWA have developed a logo and look that totally reflects where we are going with Middleton Grange. They have been single minded in their approach and totally reasonable in their costs."
Rene Licata, Managing Director, Stateland Development.
The Motor Auction, Belmore needed to introduce more buyers to their new car auction. A lot of people consider buying at auction a scary process and we needed to show that it could be fun and beneficial to attend an auction and purchase a car.
With this in mind we created a fun radio campaign. Radio builds frequency and reaches people at key times. We created a detective style campaign where the detective is searching for something or
someone. It isn't until the end that we realise he is searching for a car and fi nds it at the auctions. The style of creative allowed us to have a number of creative executions that won't bore the listener.
"I loved the way MWA approached this campaign. Not just a boring auction ad, it actually gets peoples attention, and is approachable. We have had lots of comments from customers."
Keith McCulloch, Managing Director, The Motor Auction, Belmore.
Jura automatic coffee machines are Swiss made, automatic and perfect. So is Roger Federer and that's why Jura signed him to be the face of Jura. Creative for the campaign was designed to represent Roger Federer using the machine in various ways with witty headlines that tie in the
tennis concept.
We paid particular attention to the value added component of the media campaign. We felt that this high end, stylish machine would benefi t from editorial endorsement from some of the extremely stylish magazines in which we placed the advertising.
"MWA has been able to take a concept from Europe and make it work in the Australian media landscape. Their media buying has been excellent with particular attention being paid to the value added component.
The advertorial/editorial component gives the campaign integrity and MWA has milked it for all it is worth."
Craig Driver, Global Coffee Solutions
The Mean Fiddler
We are pleased to congratulate The Mean Fiddler. In November they won the Australian Hotels Association Most Prestigious Hotel, Best Marketed Hotel and Best Entertainment Venue. MWA have been working with The Mean Fiddler since December 2005 and are proud to be associated with them.
MWA was instrumental in the move to a new logo. We strategised the launch of the new establishment. Guerilla marketing with mobile billboards, outside broadcasts with radio stations and unique radio advertising were just some of the concepts put forward.
As a result of our excellent media negotiations we now handle the entire
Drinx Group media (4 hotels & 13 bottle shops).
The suburb is in the proximity of the Hoxton Park airstrip. In researching an appropriate name for the suburb, the developers wanted to retain a tie to the flying concept whilst keeping in mind that Hoxton Park also has a strong Italian influence. 